Portrait of John Shirley

John Shirley

BVM&S, CSCS, DipRAW, PICP L2, ART® , PIMST, CHEK L1, HLC 1, REPs L3

Personal Trainer, Certified Strength & Conditioning Specialist® and Sports & Remedial Massage Therapist

John Shirley is a highly accomplished, experienced strength and conditioning coach, personal trainer and sports massage therapist.  He has an extensive background in exercise conditioning and sports and remedial massage therapy having certified in the fields of advanced personal training, sports-performance strength and conditioning, nutritional coaching, sports massage & remedial bodywork and corrective-exercise with the world-renowned National Strength & Conditioning Association, the Poliquin International Certification Program, the Raworth International College of Complementary Therapies and the C.H.E.K Institute of 'Corrective Holistic Exercise Kinesiology'. 

John has positioned himself at the forefront of the UK fitness training arena since establishing Kinetic Personal Training in late 2005, receiving glowing endorsements from his clients in both the national television and sporting magazine media.  Clients have come to him in every shape, size and ability from all walks of life and he has worked extensively with elite-level athletes in a variety of sports - including professional footballers, Olympic squad snowboarders, international track and field athletes, international junior hockey players and climbers, racing drivers, rugby players, rowers and endurance athletes. 

John has performed sport at a very high level himself, having been highly successful in Karate competition in his younger years - winning the National Cadet Kata Karate Championships in his style on three separate occasions.  John knows what it is like to regularly devote 3 hours a day to training in the pursuit of competitive glory.  He has a single-minded approach to every training challenge he confronts, where success is paramount. 

Boxing

A graduate from the university of Edinburgh, John actually began his career as a practising Veterinary Surgeon!  His decision to change career direction was driven by a change in desire to work instead within a health-performance based field, and he considers personal training and strength & conditioning to be interests he has always had as hobbies!  He has found the career transition to have been immensely enjoyable, which is always reflected in his dedication, skills and his enthusiasm with his clients.

John has collaborated frequently with world-leading fitness and medical healthcare specialists since his conception of Kinetic Personal Training, committed to being at the cutting-edge of developments in the sphere of exercise and sport therapies, and dramatically transforming his clients' lives as a result.  He continually strives to further his knowledge for the benefit of his clients, with ongoing diligent studies with leading educational organisations in the field of health and performance.


Qualifications

    PICP Level 2 CertifiedA.R.T® Lower Extremity CertifiedCHEK Level 1

Certified Strength & Conditioning Specialist®John is very highly qualified for a personal trainer, holding many qualifications beyond the industry international gold-standard 'Certified Strength & Conditioning Specialist®' (the essential certification for strength and conditioning trainers working within the athletic community - and held by less than 1% of personal trainers in the U.K):

  • N.S.C.A: CSCS [Certified Strength & Conditioning Specialist® - National Strength & Conditioning Association]
  • RAWORTH INTERNATIONAL: DIPLOMA IN SPORTS MASSAGE & REMEDIAL BODYWORK [with Distinction]
  • ACTIVE RELEASE TECHNIQUES®: A.R.T® FULL BODY CERTIFIED (San Diego, U.S.A)
  • ACTIVE RELEASE TECHNIQUES®: A.R.T® UPPER EXTREMITY CERTIFIED (San Diego, U.S.A)
  • ACTIVE RELEASE TECHNIQUES®: A.R.T® SPINE CERTIFIED
  • ACTIVE RELEASE TECHNIQUES®: A.R.T® LOWER EXTREMITY CERTIFIED
  • ACTIVE RELEASE TECHNIQUES®: A.R.T® LONG TRACT NERVE ENTRAPMENT CERTIFIED (Las Vegas, U.S.A)
  • ACTIVE RELEASE TECHNIQUES®: A.R.T® FULL-BODY RECERTIFICATION (2014-2022)
  • POLIQUIN PERFORMANCE: PICP LEVEL 2 PRACTITIONER [Poliquin International Certification Program] (New York, U.S.A)
  • C.H.E.K INSTITUTE: LEVEL 1 PRACTITIONER [Corrective High-Performance Exercise Kinesiologist]
  • GREENWOOD WEIGHTLIFTING: CERTIFIED WEIGHTLIFTING INSTRUCTOR [Olympic Weightlifting]
  • POLIQUIN PERFORMANCE: ADVANCED PROGRAM DESIGN
  • POLIQUIN PERFORMANCE: PICP LEVEL 1 PRACTITIONER
  • POLIQUIN PERFORMANCE: PIMST [Poliquin Instantaneous Muscle Strengthening Techniques] (New York, U.S.A)
  • POLIQUIN PERFORMANCE: BIOSIGNATURE LEVEL 1 PRACTITIONER (2010 & 2011)
  • R.E.Ps: LEVEL 3 [Register of Exercise Professionals]
  • C.H.E.K INSTITUTE: HLC LEVEL 1 [Optimal Health & Fitness through Holistic Nutrition and Lifestyle Coaching]
  • C.H.E.K STUDIO: TRAINING FOR ENDURANCE SPORTS (San Diego, U.S.A)
  • C.H.E.K INSTITUTE: EXERCISE COACH
  • C.H.E.K INSTITUTE: Scientific Core Conditioning
  • C.H.E.K INSTITUTE: Scientific Back Training
  • C.H.E.K INSTITUTE: Program Design:  Choosing Reps, Sets, Loads, Tempo and Rest Periods
  • C.H.E.K INSTITUTE: Swiss Ball Training
  • C.H.E.K INSTITUTE: Advanced Medicine Ball Training
  • C.H.E.K INSTITUTE: Advanced Swiss Ball Training For Rehabilitation
  • JOEL JAMIESON: BioForce Certified Conditioning Coach
  • PREMIER TRAINING INTERNATIONAL: Fitness Trainer Award
  • PREMIER TRAINING INTERNATIONAL: Nutrition for Health & Fitness
  • I.T.E.C: Diploma in Holistic Massage
  • BRITISH RED CROSS: First Aid at Work
  • ST. JOHN'S AMBULANCE: Automated External Defibrillation First Aid
  • BVM&S DEGREE:  Batchelor of Veterinary Medicine & Surgery
  • MRCVS:  Member of the Royal College of Veterinary Surgeons

Internships / Seminars

  • PRIMAL LIFESTYLE: 'The Hamstring Syndrome' Workshop (2009)
  • PRIMAL LIFESTYLE: Barefoot Conditioning Workshop (2009)
  • NUTRITION GEEKS: 'Functional Laboratory Testing Evaluation Master Class' Seminar (2010)
  • NUTRITION GEEKS: 'Discovering Functional Laboratory Testing' Seminar (2010)
  • PHIL RICHARDS PERFORMANCE: Strength & Conditioning and Nutrition Semi-Private Internship (2011)
  • METAMETRIX TESTING LABORATORY: 'Cardiovascular Health & Stress - A Functional Perspective' Seminar (2011)
  • PROFESSOR SHIRLEY SAHRMANN: 'Differentiation and Effective Management of Lumbar Spine and Hip Pain using the Movement System Syndromes Approach' Seminar (2011)
  • DOUGLAS HEEL: 'Be Activated: Level 1' Muscle Activation Techniques (MAT) Workshop (2011)
  • JOHN ANNAN: 'Introduction to Myofascial Release (part 1)' Workshop (2011)
  • NUTRITION GEEKS: Digestive Health Workshop (parts 1 and 2) (2012)
  • POLIQUIN PERFORMANCE: 'Fascial Abrasion Technique (FAT-Tool)' Workshop (2012)
  • PHIL RICHARDS PERFORMANCE: 'Reclaim Your Health' Seminar (with Dr. Eric Serrano MD) (2012)
  • DR. ERIC SERRANO MD: Private Sports & Nutritional Medicine Internship (Ohio, U.S.A) (2012)
  • NUTRITION GEEKS: Energy Workshop (2012)
  • YVES NADEAU: 'Energy Systems: The Development of an Athlete' Seminar (Rhode Island, U.S.A) (2012)
  • NUTRITION GEEKS: Adrenal Stress Workshop (2012)
  • ATHLETES PERFORMANCE: International Mentorship Program - Phase 1 (2012)
  • PHIL RICHARDS PERFORMANCE: 'Strength and Conditioning for Fighters' Workshop (2013)
  • U.K STRENGTH & CONDITIONING ASSOCIATION: Youth Training Seminar (2013)
  • MATT LOVELL: 'Nutrition for Muscle Building' Seminar (2013)
  • MATT LOVELL: 'Sports Performance Nutrition' Seminar (2013)
  • GLOBAL BODYWEIGHT TRAINING: 'Animal Flow Coach Workshop' (2014)
  • IDO PORTAL MOVEMENT EXPERIENCE: 'Movement X' Workshop (2014)
  • MATT LOVELL: 'Immune, Injury, Sleep and Gut Health' Seminar (2014)
  • MATT LOVELL: Endurance Nutrition Symposium (2014)
  • IRISH STRENGTH INSTITUTE: ISI Symposium 2015 (with Dr Eric Serrano MD)
  • MATT LOVELL: 'Fat Loss (including contest prep)' Seminar (2016)
  • MATT LOVELL: 'Muscle Building' Seminar (2016)
  • MATT LOVELL: 'Sports Performance' (including endurance) Seminar (2016)
  • IRISH STRENGTH INSTITUTE: ISI Symposium 2016 (Online)
  • IRISH STRENGTH INSTITUTE: ISI Symposium 2017 (Online)
  • IRISH STRENGTH INSTITUTE: ISI Symposium 2018 (Online)
  • N.S.C.A: 'National Strength & Conditioning Personal Trainers Conference' 2020 (Online)
  • N.S.C.A: 'National Strength & Conditioning Association Coaches Conference' 2021 (Online)
  • N.S.C.A: 'National Strength & Conditioning Association National Conference' 2023 (Online)